Bar Ban, a 30 second commercial

Click here to watch Bar Ban, my ad protesting smoking in the colc.

plumbing

Letter from the future, concerning plumbing technology.

You walk into the stall, a sensor mounted to the back ceramic bio-terrorism absorbing tiles, instantly downloading your profile contained in the chip installed in the back of your bionic brain. You have had this brain since 1984, but numerous bodys, being that the year is 2220. The sensor takes your information and molds your bathroom experience exactly to your liking. The memory shaping seat sketches and skews to accommodate your unique posterior.

the future of poop.

Major trends driving the future of technology:

• Quick change, exponential doubling, tripling and quadrupling of technology
• Technologies are getting smaller and faster, as well as cheaper.
• The younger generation is advancing quicker, and acquiring more mass information than the prior one.
• Direct consumer access to materials, eliminating the need for the “middle man”
• Prosumption, or consumption + production, which leads to mass customization, i.e., choosing what color, size, or style fits your individual personality

How will these changes affect the world of plumbing over the next twenty years?

• People, no matter how advanced, will still have to shit. This is not something that can occur “virtually”
• Plumbing, if not plumbers, will become more intelligent. For example, in most newly constructed homes polyethylene is replacing copper for potable water lines.
• Your shower can now be wired to the internet with waterproof screen and keyboard. It also has the capacity to house your telephone, and television. Living in this fast paced world, we just don’t have time to stand in the shower for twenty minutes and only accomplish the remedial task of personal hygiene.
• Most toilets flush automatically when you walk away thanks to advancements in technology's.

hunting for cool

the only way to be popular, to fit in, is to be cool. trends have definate shelf lives. you dont want to arrive late to a trend, because somthing more cool has sliently superceded it. then youre not cool, but just another sheep.

why do so many new trend emerge so quickly?

• teens hold a burning desire to spend money
• teen are givin guilt money, in place of parental interaction.
• 3000 ads a day are viewed by teens

how do advertizers determine the next cool thing?

• they serch for indivdual personallity in certain cultural groups.
• look for trendsettes, the twenty percent of kids that ignore advertizing.
• as
• soon as advertizers make somthing cool it stops being cool.

essenti

advertizers sell selling
they use emotion
they use market reserch
understanding the need for products even if unnessicary
decode behavior
words store unconcious codes
purchaceacs are emotional, not logiccal or intellectuall
they confuse
they hunt for reptilain hot button

arapi understanding the luxury code

understand the unspoken need of the customer
give us what we want
listen to the people
they do it for everyones benifit.
the language has to work, grab our guts
words can be used to decive

hands

http://youtube.com/watch?v=IQDjynOzgCk

storytelling: a lost tradition?

It used to work like this:

• an important event would take place in somones life.
• this event would impact somone and imprint on their memory
• the events details would be passed on to the next generation orally.
• and on to the next.
• the story would stay alive through expression, movment and rich sound.

when did this tradition start to fade?

in my opinion, it was after the advent of a device we call tv.

tv replaced all oral forms of communication, and caused the younger generation to tune out the important stories of their ansestors. so kill your tv.