essenti

advertizers sell selling
they use emotion
they use market reserch
understanding the need for products even if unnessicary
decode behavior
words store unconcious codes
purchaceacs are emotional, not logiccal or intellectuall
they confuse
they hunt for reptilain hot button

arapi understanding the luxury code

understand the unspoken need of the customer
give us what we want
listen to the people
they do it for everyones benifit.
the language has to work, grab our guts
words can be used to decive