Tuesday, September 25, 2007

hunting for cool

the only way to be popular, to fit in, is to be cool. trends have definate shelf lives. you dont want to arrive late to a trend, because somthing more cool has sliently superceded it. then youre not cool, but just another sheep.

why do so many new trend emerge so quickly?

  • teens hold a burning desire to spend money
  • teen are givin guilt money, in place of parental interaction.
  • 3000 ads a day are viewed by teens

how do advertizers determine the next cool thing?

  • they serch for indivdual personallity in certain cultural groups.
  • look for trendsettes, the twenty percent of kids that ignore advertizing.
  • as
  • soon as advertizers make somthing cool it stops being cool.

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